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Đề bài: “Advertisements are becoming more and more common in our everyday life. Is it a positive or negative development?”
Sample Writing:
The ever-increasing business growth has paved the way for the omnipresence of advertisements in multiple aspects of daily life. From my standpoint, this development can be equally beneficial and detrimental at the same time.
On the one hand, the widespread presence of advertisements can bring many advantages to both businesses and customers. For businesses, advertising will give them a competitive edge in brand awareness. It is understandable that for a product to reach its target customers, the firm needs to adopt numerous marketing strategies in which advertising plays an integral part. It can be exemplified by the advertising campaign called “Just Do It” from Nike as this slogan has become iconic for the brand and boosted its sales considerably. For customers, they will benefit from having a variety of choices for products they wish to buy. When exposed to divergent advertisements, customers will be aware of these new products, including the brand name, the newly improved functions. Hence, customers can compare with other similar products and select the optimal quality goods.
On the other hand, the ubiquity of advertisements can leave several repercussions for customers and businesses. First of all, customers can feel overwhelmed by the colossal number of advertisements. Should they meet with too many commercials, instead of feeling informed of useful information, customers will be fed up with advertising and ignore its well-meaning value. For instance, many people have showcased their frustration because they are bombarded with advertising that acutely interrupts their online experience like playing mobile games or watching Youtube videos. Another drawback is that excessive advertising can be a financial burden to businesses. Setting up advertisements everywhere does not correlate with meeting the target market and increasing sales. Therefore, businesses may squander an inordinate amount of money on advertising to little or no avail.
In conclusion, although advertising is of paramount importance to business development, its constant presence can be a mixed blessing to both businesses and customers. Thus, it is imperative that both sides make proper use of advertisements with a view to averting the shortcomings discussed above.
Vocabulary highlight:
– Pave the way for (v): tạo điều kiện cho sự phát triển
– Omnipresence = Ubiquity (n): sự có mặt ở khắp nơi
– Competitive edge (n): lợi thế cạnh tranh
– Brand awareness (n): nhận thức thương hiệu
– Divergent (adj): khác nhau, đa dạng
– Repercussion (n): hậu quả
– Colossal (adj): số lượng rất lớn
– Fed up with (adj): chán chường
– Well-meaning (adj): có ý tốt nhưng lại không thành công
– Inundated with = Bombarded with (adj): bị quá tải với thông tin, công việc
– Excessive = inordinate (adj): số lượng quá nhiều, không hợp lí
– Correlate with (v): có mối liên hệ với
– Squander (v): lãng phí tiền, công sức
– To little/no avail: ít/không có tác dụng, thành quả gì
– Of paramount importance (collocation): rất quan trọng
– Mixed blessing (n): một việc có cả mặt tốt và xấu
– Avert (v): tránh khỏi – Shortcoming (n): hạn chế
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